Written by Alison Sickelka

Digital Twins for Factory Floor and Sales Teams

When it comes to the promise of the digital twin, many organizations still haven’t realized their true potential. Some think of a digital twin as an engineering concept, or believe that implementing a digital twin strategy requires investing in high-end machinery throughout the organization. Or perhaps companies have started data collection for digital twins but don’t have a well-thought plan for how to actually utilize the data once they have it.

If this sounds familiar, you aren’t alone. That’s why Vertex is on a mission to help the manufacturing industry realize the promise of the digital twin—for any team using any device. With our 3D platform for the digital twin, we are enabling companies to visualize their data in a way that connects departments throughout the product lifecycle. We provide a shared visual context that mirrors the physical products you build, sell and support.

By integrating 3D visuals anywhere along the digital thread, you can accelerate timelines, get to market faster, and discover new opportunities for leveraging your product data. With our technology, we can scale to meet your user and model needs with ease, and we’ve designed our platform to be easy for your developers to work with. To make the value behind Vertex easy to understand, we’ve been hosting short lunch & learn webcasts that target different areas of your organization that will benefit from access to 3D visuals.

In the first two digital twin webcasts, we showed you how to use the Vertex platform to plug visuals into your service workflows and better understand rich sensor data. Our next two sessions, on September 09 and September 16 at 12:30pm CT, are tackling the opportunities in factory floor and sales workflows:

  • Accelerating Smart Factories with 3D Visualization: Make your factory a true smart factory by embedding 3D visuals anywhere on your factory floor. Join our webcast to learn how to deliver model-based definition (MBD) 3D visuals to your work instructions, improve data quality, and optimize factory logistics.
    Register Here
  • Changing the Way We Connect with Customers: Looking for ways to stay connected with customers and bring in new business in the age of a pandemic? Join our webcast to learn how to use 3D visuals to your advantage to shorten the sales cycle, have meaningful conversations with customers, and select the best configuration options.
    Register Here


About Alison Sickelka

Alison Sickelka has worked with product teams for over a decade, in both business and product roles. Currently, Alison oversees product management at Vertex Software. Alison and her team work across the organization and with customers to ensure Vertex discovers and delivers valuable solutions to market that customers love.

Alison has been at the cross-section of business and technology throughout her career, and enjoys spending time understanding customer needs and then working with engineering and stakeholders to develop new solutions to solve those needs. Prior to joining Vertex, Alison served as senior product manager at SpotX where she worked with leadership to shape the product roadmap, identified new market opportunities, and drove projects from inception to launch.

Alison holds a bachelor’s degree in journalism and mass communication from Iowa State University and a master's degree in media management from The New School.