Written by John Heller

Agile Response to Customer Needs

The product development process never truly ends. Even when your new product is out in the market, the design process always cycles back. Customers may get in touch with suppliers about changes they want. The marketing team may uncover an opportunity for improvement through market research. In any case, the best manufacturers look for ways to continuously improve their products.

But when it’s time to make changes to a product, an OEM may hesitate to change. Small changes can cost more time and effort than the manufacturer feels they’re worth. That gives the competition a chance to swoop in and overtake the market. Vertex changes that mindset, giving organizations the agility to respond quickly to shifting customer needs.


Consider the collaboration challenges we’ve uncovered in so far:

  • Sharing simple static images of product designs with suppliers and internal teams takes hours of valuable time
  • There’s not a good way to collaborate on the shared product design with suppliers or internal teams
  • Late commitment to the designs means rushed changes late in the process

When a company uncovers a needed change, much of the collaboration process starts over again, which may mean encountering the same challenges again and again. It’s no wonder that OEMs may be picky about which changes to make to a product. Vertex helps you respond to customer needs or critical field issues. Our platform allows manufacturers to:

  • Upload designs into the platform and limit BOM view to reflect the customer feedback
  • Add comments and markup based on customer feedback
  • Perform design reviews with live meetings, snapshots and stories, and geometry change recommendations


The earlier that teams can collaborate on product designs, the better. When every department has access to the information they need, the enterprise can respond to customers sooner with less risk and more innovation. By beginning work earlier in the process, companies can:

  • Find improvements
  • Understand market fit
  • Collaborate with the extended enterprise throughout key development phases

Ultimately, this means that companies can respond to changes in the market and feedback from customers much more easily. When companies would once hesitate to make changes, they can quickly respond on a dime.


Sometimes, a customer may specifically request a change to a product or solution. Other times, changes may be needed because of critical field issues. Service and maintenance teams need to accurately understand what a potential issue or area for enhancement might be. 

With Vertex, field teams can easily understand suggestions and necessary changes by essentially gathering around a visual representation of the solution with the engineering and design team. Within the platform, teams have access to the best possible method for innovation and make decisions more effectively.


Vertex helps companies accelerate idea exchange throughout the extended enterprise, alleviating the pain of slow decision-making and allowing engineering teams to tap into cross-functional and supplier expertise. Our customers can proactively understand and resolve market needs and critical issues early in the process. 

If you’re interested in learning more about how Vertex gives companies increased agility by unlocking 3D product data throughout your extended enterprise, you can get in touch with us.

About John Heller

John has extensive experience in mechanical engineering, supplier collaboration, cross-functional relationship-building, and procurement activities. Through this experience, he learned optimal ways to bridge the gap between engineering, procurement, and the supply chain. He has championed new product roadmaps, spearheaded procurement strategies, and worked with customers to understand truly valuable opportunities for product improvement. As Product Marketer for Vertex Software, John leverages his extensive background in engineering and product lifecycle to best understand and communicate pain points and opportunities in manufacturing organizations.